The seminar and awards event will be held in Helsinki on January 15th starting 13:00.

The programme will be held predomintantly in Finnish.


The doors will open 12:30 and the official programme starts at 13:00. The programme will consist of seminar sessions, awarding in three categories, and a selection of the winner of the winners.

12:30 Doors open
13:00 Welcome to the seminar
Antti Harjunpää, Chairman, Better Digital Services
13:10 Five lessons on user experience – case Wolt
Elias Aalto, Co-founder, Product Lead, Wolt

While building Wolt from just a handful of early fans to an international business of over a million users we’ve learned important lessons on user experience – some the hard way. It takes intuition, luck, listening, compromises and love to build great UX and I wish to share some of the stories from our journey so far.

13:35 No more paper maps; seeing underground cables through augmented reality – case Elenia
Pekka Antti-Poika, Designer, Exove Design

For ensuring successful delivery of electricity Finnish legislation sets pressure on electric network companies to rebuild their electric grid underground. This causes new challenges for field work professionals in terms of cable location and communication between different stake holders. Together with Elenia we conducted an agile user centric research on how Augmented reality can facilitate cable installation, maintenance and communication.

14:00 User Experience = Customer Experience award
14:10 Key learnings in increasing conversion in brand commerce: Case Adidas & Tommy Hilfiger
Jani Nummela, Creative Director, Adventure Club
14:35 Break
14:50 Enabling entrepreneurship for all – Case OP Kevytyrittäjä
Markus Sarja, Head of OP Kevytyrittäjä and Financial Management of SME’s, Osuuspankki

The change of work affects us all. OP Group wants to be to best place to start entrepreneurship in Finland, via OP Kevytyrittäjä it has helped for over 7500 entrepreneurs to become an entrepreneur. The service gives you a Business ID for free, an entrepreneur has to only focus on customers, OP Kevytyrittäjä handles taxes, bookkeeping and paperwork. OP Kevytyrittäjä is entrepreneurship made easy.

15:15 Viable Business award
15:25 Estonian e-Recidency – How Estonians beat us in digital society
Karen Burns, Chair, British-Estonian Chamber of Commerce

Estonia, the small post-soviet neighbour of Finland and the Baltic states, has been trailblazing the world with its digital services, e-Government and online voting. Only 25 years since regaining its independence from the Soviet occupation, this is quite a feat. How did the tiny nation on the periphery of Europe manage to build a world class e-ecosystem?

15:50 Designing the future of urban mobility
Apaar Tuli, Head of Design, Whim

Our cities are facing a crisis after decades of automobile-oriented urban planning. Mobility as a Service (MaaS) aims to make cities more liveable and equitable for all by offering a compelling alternative to car ownership and by shifting the transport modal split towards more sustainable, shared, and active modes. This talk introduces why and how we created the Whim app, making a big move towards a more sustainable direction.

16:15 Societal Influence award
16:30 Awarding the winner of winners
17:00 Event ends


The event will be held in Helsinki High Tech Center (Tammasaarenkatu 3, 00180 Helsinki). The place is 5 minute walk from Ruoholahti metro station, and easily accessible by tram 8. Parking space will be available for those arriving by car.

Map to the venue


The price for the event is 100€ and must be purchased in our webshop. The competition entrants may bring up to two members to the seminar for free.